PPC Specialist

You’ll be part of an inclusive and diverse team, and you’ll receive the training you need to help keep you and us greater.

PPC Specialist

Job Summary

We are looking for a PPC (Pay Per Click) Specialist to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Job Description

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends

Candidate Requirement

  • Proven experience as a PPC Manager or Digital Marketing Specialist
  • 2-3 years of experience in marketing, preferably in a startup or tech company
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

Perks & Benefits

Fuel Allowance

Fuel Allowance

Recognition & Rewards

Recognition & Rewards

Increment Twice a Year

Increment Twice a Year

Leave Encashment

Leave Encashment

Medical Insurance

Medical Insurance

Paid Time Off

Paid Time Off

Learning & Development Opportunities

Learning & Development Opportunities

Maternity & Paternity Leave

Maternity & Paternity Leave

Mental Health Leave

Mental Health Leave

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Number of Vacancies
02

Number of Vacancies

Working Hours
09

Working Hours

Job Shift
Morning

Job Shift

Job Type
Full-Time

Job Type

City
Karachi

City